Achieving Top Of Mind Awareness In Your Market Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. […]
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How To Write Ads, Reports, Blogposts and Scripts That SELL The Pareto Principle states that 20% of content online gets 80% of the views. That’s what’s taught in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry
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Three Letters That Will Magically Get You More Clients Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing
How To Write An Ad That Gets You New Clients (Part 1) Here’s something I discovered after marketing for businesses. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show
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Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead) Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they’ll bring in a single customer
Mass Marketing Doesn’t Work. Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing
Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly
One Simple Step To High Performing Ads For Your Business If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. I vividly remember writing my first ad. I hated every second of it. You know what the worst
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